We help businesses create campaigns to focus on strategically important products and services.


We work with businesses of all sizes to support their development plans for key personnel.


We guide businesses on how to implement strategies which deliver strategic corporate goals.



We are here to help business owners  maximise the productivity of their management team and their sales organisation by creating bespoke improvement programmes, which deliver measurable results.  We can also help you to stimulate sales activity in specific strategically important areas, resulting in increased sales, revenues and profit.

Meet with us to discuss your specific needs and let us discuss the options available to you and establish if your business will benefit by working with us. Contact us now to arrange the meeting.



SMDP has been established since 1999, and supports business of all sizes from UK SMEs through to Global organisations to deliver their strategic performance figures, through improved performance of their people. We work with Clients who invest in their people for the future and also with Clients who need an immediate improvement in the performance of their Sales Teams.

SMDP delivers practical activities and skills that can be implemented immediately by the Sales Team to the benefit of your business. We do not deal in the theoretic – just the real world.


Client Director and Head of Training Delivery

John is in great demand with our Clients to work with Executives and Managers in Sales Teams.

He has over 40 years practical experience in Sales, Sales Management, Sales Directorship and as a Managing Director, and works around the world with a wide variety of businesses and our business partners, sharing his experiences in practical development training programmes.

John worked closely with me to understand what I was trying to achieve in the business and used his vast sales management experience to test my thinking and suggest other areas of focus needed to deliver best in class sales effectiveness and efficiency. Very quickly we had an agreed plan that was ready for implementation.

John subsequently delivered a series of excellent workshops to the team. He is a very engaging presenter whose training carries credibility as it is based on his own experience gained from an impressive career operating in a variety of senior sales roles. My team benefited from the training immensely and as a team we developed a bespoke approach for Tower Street Finance on:
• A structured approach to sales activity planning
• Key client planning
• The role of the key client manager
• Effective relationship selling skills
For any senior sales leader looking to drive a step change in performance, the key thing about working with John is he doesn’t simply “do training” and leave, rather he challenges you and your team on how you will implement the changes and follow through to measure how they impact performance. I’m delighted to say that John has helped my team drive significant growth across all channels and equally importantly, we now operate to a sales management framework that sets standards which are clearly understood across the business.

I had the pleasure to work with John on a Sales Management Development programme that John put together for ABB. What made John an instant success with the sales fraternity at ABB was simply his energy and passion to challenge, drive and motivate a group of sales professionals and leaders who thought they were already at the top of their game.

I liked his direct approach which was very transparent and result oriented. With his story telling approach, combining case studies across various industries, John manages to maximize the level of engagement with his clients. He has some great questioning techniques, getting participants to reflect on themselves and focus on the little things that make a big difference, which many of us may take for granted.

In short, his commitment based approach, capacity to transform sales cultures and his overall good demeanour make John an excellent
sales + management coach and an ideal choice for organizations positioned to grow.

I am currently on the SMDP course run by John. This is the best training course I have been on, and I would highly recommend this course. John’s style is very engaging and the content is very relevant to our business.

I am sure at the end of the course I will have all the tools to make me a better Sales Manager to grow our business. Thank you, John, for your invaluable help so far.

I met with John in the SMDP training programme. He was one of the best trainers I have ever met with his great experience in business and especially in sales management. He is not only easy going and extremely focused, but also very good at coaching and mentoring in addition to
his trainer role. He opens new sights for the people. I wish everyone could have chance to work with him.

The Sales Management Program I attended with John is probably the best I have attended. I can see systematic changes that both Managers and Participants have implemented in the Sales Management Process and the Sales Process. John is highly experienced especially when it comes to B2B Sales for companies such as ABB and understands very well what works and what doesn’t work and why.

I have thoroughly enjoyed working with John and I am happy to refer him and his program to companies who seek to shake things up and get back quickly to the growth path.

Thank you to John and his training, which showed me how I can manage my time better, how to study with effective sales plans, how to manage a sales team with different techniques for different profiles during training.

I would definitely recommend John to anyone in need of professional sales management training for any industry. His training technique differs from other experts with his deep experience at various companies and customers. During he programme, performance is measured with real cases and this follow up leads people to encourage themselves to develop their sales and management skills.


This contact form is deactivated because you refused to accept Google reCaptcha service which is necessary to validate any messages sent by the form.